HEADLINES

Fight the Economic Storm with Marketing and Sales Strategies: Part 3

12/11/2008
In parts one and two of this three part series, Deloitte examined the outlook for the US consumer of hospitality services and offered three of four marketing and sales functions that will mitigate financial burdens during this downturned economy. In part three, learn the last strategy to achieving financial success by focusing loyalty programs on value.

Hand-Held Solution Monitors Hotel Cleaning Standards

12/11/2008
Hygiena's SystemSURE solution can help hotels establish cleaning standards by monitoring for the presence of biochemical organisms and residues to protect patrons from viral and food borne outbreaks.

A Well-Connected Workforce

12/10/2008
Hotels fight the battle against workforce miscommunication with six system trends that are efficient and undetectable by guests. Text massaging, Blackberry-type devices and WiFi connectivity top the list.

Hardee's Franchisee Streamlines Drive-Thru Efficiency

12/10/2008
Hardee's franchisee, Boddie-Noell, knows what it takes to fully manage its customers' drive-thru experiences. The use of real-time drive-thru timers is helping to shave down drive-thru wait times and provide management with individual store performance indicators.

Fight the Economic Storm with Marketing and Sales Strategies: Part 2

12/10/2008
In part one of this three part series, Deloitte examined the outlook for the US consumer of hospitality services and offered the first of four marketing and sales functions that will mitigate financial burdens during this downturned economy. In part two, learn how to achieve financial success by improving spending across sales and marketing channels and by re-evaluating customer segments and touch-points.
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