HEADLINES

Arby's Tests Online and In-Store Interactive Advertising

7/28/2008
Online games and banner ads are among the components that make up Arby's test of an in-store and online campaign in the Savannah and Montgomery market. Arby's plans to extend the campaign to include more local market initiatives online.

StarCite, Amadeus Ink Online Travel Management Deal

7/28/2008
Through a recent deal, StarCite and Amadeus agree to provide integrated online travel management and meetings management services. This new integration will enable meeting attendees to book travel on Amadeus e-Travel Management directly from the StarCite Attendee Management application when they are registering for a meeting.

Newmarket Signs Lead Management Deal with Wedding Website

7/25/2008
Newmarket International, Inc., a sales and catering software solutions for the hospitality industry, signs a new partnership with The Knot Inc, an international wedding planning resource to connects meeting planners and consumers with hotels and other event venues.

Hampshire Hotels & Resorts Reinvent Guest In-Room Experience

7/24/2008
Hampshire Hotels & Resorts select Alcatel-Lucent's IP communications solution for a variety of in-room functions. Bedside video phone intercoms, interactive LCD displays and Internet protocol television are among the new features to be installed.

Loews Hotels Revamp Guest Loyalty Program

7/24/2008
Loews Hotels' new guest incentive program is based on stays, not points. Free Internet, late checkout, guaranteed rooms and upgrades are among the incentives that guests can quality for after a minimum of two visits per year.

Ypartnership and Acuity Mobile to Develop Joint Mobile Marketing Programs

7/24/2008
Ypartnership and Acuity Mobile announce that they will partner to develop mobile marketing programs for clients in the travel, leisure and entertainment industries. Clients will be able to create targeted mobile marketing campaigns to leverage customer relationships, preferences and demographic data.
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