HEADLINES

Building an Online Brand

4/8/2008
Hotels are tapping into the power of the Internet by linking their websites with other property systems, and maximizing their appeal to guests. One property is boosting gift card sales by 30 percent with its online initiatives, while others are expanding their brand's awareness via smart marketing.

Gift Cards that Give Back

4/8/2008
Restaurants like Tully's Coffee and Brinker International are combining stored value card technology with savvy marketing initiatives for gift card programs that benefit the restaurants well beyond their initial sale. Through partnerships with local businesses, gift cards are accounting for as much as 30 percent of one restaurant's sales.

Papa Murphy's Scouts Optimal Store Locations with Site Selection Tech

4/8/2008
When Papa Murphy's wanted to expand from 1,000 locations to more than 4,000 nationwide, the company called on site selection technology to boost its chances of success. Location optimization tools have helped the pizza chain improve its ability to analyze potential markets, and determine demand.

PMS Market Update

4/8/2008
When it comes to property management systems, new modules and upgrades hit the market on a near monthly basis, making it tough for hotel operators to stay abreast of what's available. To help keep you Ã.‚¬Å"in the know," HT spoke with operators about their recent rollouts, and the latest advancements in PMS technology.
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