HEADLINES

The Franchise Factor

9/8/2009
Since its founding in 1953, Sonic, America's Drive-In has believed in the franchisee system, with a motto that "owners make better operators." Now, more than 50 years later Sonic is in the midst of a re-franchising initiative, partnering with its franchise base to foster innovation and expansion in a tough economic climate. HT talks to Sonic's VP of brand technology Brad Sheriff and franchisee Angela Owen about the communication strategies, technology solutions and partnership best practices that are creating opportunities for the entire Sonic community.

POS Peer Review 2009

9/8/2009
Hospitality Technology speaks to a cross-section of restaurant operators for an informal review of the next-gen POS solutions that are impacting their business. Franchisees from Dairy Queen, Wendy's and more chime in.

How Employee Training Tools Directly Impact Guest Repeat Bookings

9/8/2009
In today's increasingly competitive environment, understanding the connection between guest feedback, effective training and an engaged workforce culture can make or break an organization. Achieve the best results with a multi-pronged approach that incorporates guest and employee survey analytics.

The Price Positioning Trap

9/8/2009
Undercutting room rates might bring guest bookings today, but at what cost? A Cornell University study affirms the importance of smart price positioning.
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