Technology is helping Canada's number one casual dining chain shift its loyalty program from offering points to creating experiences. Boston Pizza recently completed an extensive assessment that revealed marketing dollars could be better allocated. A sophisticated technology infrastructure will be central to the company's new strategy. Alex Green, vice president of marketing, shares Boston Pizza's new plans for loyalty, the research findings that sparked the company's transformation, and what it's like for a marketing executive to jump head-first into technology strategy.
Proper pricing and distribution is a daily and hourly concern for hotels. Revenue managers discuss the latest technologies they are utilizing to increase visibility and drive value to their properties.
At Uno Pizzeria & Grill, the management team was working to find a tool to implement and execute a labor process overhaul. A company-wide initiative was implemented to improve labor results in both bottom-line savings and staff satisfaction. Red Book Connect's Hot Schedules was implemented to help the company measure, manage and articulate the labor model, as well as offer ancillary benefits to managers and staff.
Software makes language issues disappear enabling staff members to instantly speak dozens of languages.
Restaurant operators are more optimistic about sales and capital spending.
HyperActive's acquisition of Axoro's digital signage, content management and remote monitoring software will enhance offerings for quick-service restaurant market.
The Lucerne Hotel has signed with Pegasus Connect+ services to enhance booking.
Revinate offers a research brief detailing common hotel connectivity issues and how to address them.
Carlson Rezidor Hotel Group redesigns websites to accommodate shift of online traffic to mobile devices.
Silver Legacy Resort Casino chooses Rainmaker GuestREV as its revenue management system.