HEADLINES

Genghis Grill Secures Unique Competitive Advantage by Knowing 1.3 Million of its Guests

9/6/2013
Paytronix technology helps Genghis Grill to leverage the benefits of its 1.3 million-member e-mail club and rewards program with a three-pronged approach. Paytronix enables the chain to use the data to drive incremental sales by not only rewarding its guests for choosing the brand, but also by delivering offers and content that are highly relevant to its guests. The program also helps strengthen the relationship with its franchisees and finally the executive team uses the customer behavior data to plan real estate purchases and forecast sales in new markets.

Breaking Out of Brick & Mortar

9/6/2013
Fast-casual dining chain Wow Bao is busting out of traditional brick-and-mortar restaurant ops to embrace multi-channel sales. The Asian-inspired eatery just celebrated its 10 millionth sale, not only out of its four Chicago-area locations, but also through pop-ups, online ordering with bicycle delivery or nationwide shipping, festivals, stadiums, and even grocers’ freezers. Geoff Alexander, EVP and managing partner, credits a willingness to embrace technology as one key piece of WowBao's growth. In an exclusive interview, Alexander shares that story with HT.
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