Zaxby’s is kicking-off its new college football and basketball sponsorship with the unveiling of its ‘Check-in For Chicken’ new mobile app and social rewards program. As one of the first of its kind in the QSR industry, the innovative and interactive website and iOS app enable Zaxby’s fans to engage with the brand beyond its restaurants.
Zaxby’s ‘Check-in for Chicken’ program encourages users to link their social media accounts – Facebook, Twitter, Instagram, YouTube and others – to receive points for engaging in social activities with the brand.
Participants can interact in many ways including uploading photos, updating their status and inviting friends. The mobile app also allows users to locate their nearest restaurant, check-in at Zaxby’s and view their points on the leaderboard. Users redeem points for entries to win fun and exclusive prizes, including free Zaxby’s for a year and a trip and tickets to the 2014 college football national championship game in Pasadena, Calif.
The new social rewards program and mobile app are a joint collaboration between St. John & Partners, Zaxby’s advertising and digital agency, and social platform Lodestone Social Media.
The social rewards program is part of Zaxby’s 2-year college sports sponsorship with 28 Division I colleges across every state where Zaxby’s restaurants are located. Fans can visit checkinforchicken.com or download the free mobile app in the iTunes online store to participate.