Wow Bao 'Mobilizes' Marketing & Gift Card Programs

| May 24, 2010

Mocapay is coming to Chicago through a strategic relationship with Wow Bao, part of the Lettuce Entertain You Enterprises, Inc. Through the relationship, Mocapay will mobile-enable customer marketing and gift programs at Wow Bao's Chicago locations starting with mobile marketing, mobile coupons, and mobile "comp" cards.

By leveraging the Mocapay mobile platform, Wow Bao customers will have the ability to receive special mobile offers and participate in mobile gifting, which offers real-time gift giving directly to another mobile phone. Wow Bao will have the ability to customize mobile marketing campaigns by specific store location; creating targeted and personalized messages delivered directly to its customers.

"Wow Bao has been an industry leader in adopting innovative technology as our customers needs have changed. We've been at the forefront of implementing online ordering and in-restaurant kiosks, which have proven to be successful. We believe mobile is the next frontier for the restaurant industry and an amazing channel to directly connect with customers and build brand loyalty to increase store visits," says Geoff Alexander, president of Wow Bao. "The relationship with Mocapay will help to take our mobile marketing strategy to the next level by incorporating secure, mobile payments while also reaching our customers in a personalized manner."
 
Mocapay is a unique Software-as-a-Service (SaaS) mobile platform with an embedded marketing engine and the industry's only patented, secure, mobile payments solution that conducts transactions in a multichannel environment; it enables secure, hardware infrastructure agnostic, mobile payments regardless of tender type and transaction location. Mocapay's "dynamic cryptogram" architecture ensures every mobile payment transaction is executed simply and securely with a one-time use and perishable authorization code. Mocapay's platform will also enable Wow Bao to retain the investment made in its point-of-sale equipment since no new hardware is required.
 

comments powered by Disqus

ht events

2015 Multi-Unit Restaurant Technology Conference
2015 Hotel Technology Forum