OpenTable, an online restaurant booking platform and part of The Priceline Group, announced new functionality that will enable diners to search, discover and make reservations at restaurants across the globe in their local language through OpenTable’s web and mobile properties.
The global booking functionality brings together more than 38,000 restaurants across its network globally, including renowned global dining hotspots such as Berlin, Dublin, London, Mexico City, Montreal, New York, San Francisco, Sydney, Toronto and Vancouver. Languages currently supported include English, Spanish, French, German and Japanese. The launch also brings together all of OpenTable’s separate country apps into one multi-language global app.
According to a recent survey of OpenTable diners, 97 percent eat out at least once per day during their travels, while 48 percent say they dine out at least twice a day. The enhancements OpenTable has made will help these diners uncover and enjoy unique and authentic dining experiences whether they’re traveling or staying local. It also enables OpenTable to further support its restaurant partners by providing exposure to an increasing audience of global diners that would be difficult and costly to target through their own marketing campaigns.
In addition to being able to discover and book restaurants around the world, diners will be able to manage their global bookings through their local OpenTable account.
Diners can now view menus, read and submit restaurant reviews and find key information — including directions — for their chosen restaurant, as well as review the details of their reservation at any time, all in their local language. This functionality will be especially pertinent to those travelling to or from destinations such as Japan, Germany, French Canada and Mexico where they will be able to experience OpenTable in their preferred language.
The new functionality provides increasing opportunities for international restaurateurs on the OpenTable network. With all restaurants, appearing on all sites, in all languages, they will be discoverable to a growing audience of discerning diners. OpenTable currently seats more than 20 million diners per month across its global network.
This research was conducted online by OpenTable among 12,000 diners across seven countries, including Australia, Canada, Germany, Japan, Mexico, the UK and United States.