What's Next for 11-Unit Which Wich Franchisee's Winning Catering Strategy?

| March 03, 2011

S.M.A.R.T. Restaurant Group will deploy MonkeyMedia Software’s MonkeyCatering to 11 franchised Which Wich units to enable increased operational control over the company’s catering business. Which Wich is a fast casual restaurant serving a variety of more than 50 ‘wiches’ and 60+ toppings at over 130 locations across the United States.

MonkeyCatering will provide S.M.A.R.T. Restaurant Group with multiple operations- and communications-enhancing features, including catering management, production and distribution management, integrated sales and marketing tools to help drive more catering business, and powerful, real-time reporting for better business intelligence. The scalability of MonkeyCatering will allow for continued integration into the restaurant’s kitchen operations as the franchise chain grows and expands their catering business. Specifically, each location will receive:

Back-end support: With MonkeyCatering in place, S.M.A.R.T. Restaurant Group’s Which Wich locations will have the back-end support necessary to easily focus on production management, so every guest receives the order 100% right, 100% of the time. Designed specifically for Which Wich’s unique sandwich ordering model, S.M.A.R.T. Restaurant Group’s MonkeyCatering program will have a ‘Sandwich Configurator’ tool built into the system to allow for flawless productions of each order.

Reduced errors: MonkeyCatering’s comprehensive, production-focused functionalities will help the Which Wich franchisee significantly minimize the amount of errors made in the kitchen and allow employees to enhance the existing high level of catering guests’ satisfaction and loyalty.

Strategy and educational services: S.M.A.R.T. Restaurant Group chose a business partner when they selected MonkeyMedia Software. MonkeyMedia Software will work directly with the S.M.A.R.T. Restaurant Group staff and catering managers to develop a winning strategy specifically designed for the restaurant’s catering business. MonkeyMedia Software is staffed with industry veterans who know the catering business inside-out. They will equip each S.M.A.R.T. Restaurant Group location with catering best practices and be there every step of the way to assist with the software implementation and training.

“Catering exploded for us in 2010 and we realized the need to streamline communication, ease operations and find ways to make our catering guests say ‘wow.’ We’re excited to have the back-end tools in place to allow us to focus on continuing to grow our catering business, and improving our operations and communication challenges,” says T.J. Schier, president, S.M.A.R.T. Restaurant Group. “MonkeyMedia Software’s ability to tailor MonkeyCatering specifically to our needs will be a key benefit during the implementation, and we’re looking forward to the roll out.”

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