Over recent months, consumers have enjoyed an incredible amount of innovation as QSRs continue to develop creative menu items, redesign restaurants, and implement new technologies. From Donut Sandwiches to Pretzel Cheeseburgers to healthier French fries, foodies and fast food lovers alike have had their appetites whetted and their minds blown. But, have these new strategies led to increased profits?
With the demand for data-driven innovation at an all-time high, Applied Predictive Technologies (APT) has announced that The Wendy’s® Company, the world's third-largest quick-service hamburger company, has extended its partnership and will continue licensing APT’s Test & Learn™ software for another three years. Wendy’s® will use the software to test strategic initiatives in menu changes, remodels, marketing, pricing, and operations across its system of more than 6,500 company and franchise-operated restaurants.
The expanded relationship will enable Wendy’s® to continue to understand the incremental impact of each new innovative idea, like a significant menu change or capital investment, before rolling it out chain-wide.
APT works directly with senior leadership teams at restaurant companies, like Wendy’s®, to understand the company’s business objectives and goals for customer satisfaction and financial performance. Resulting tests range from small menu changes, such as removing an underperforming menu item, to bold transformative initiatives, such as introducing a new value menu, changing service style, or large increases or decreases in marketing investments.