Vintage Hotels Centralize Guest Info in One Database for High-Touch Service

7/14/2016
Vintage Hotels operates six properties in Ontario, Canada, and has a second group of three properties under its Niagara’s Finest Hotels brand. Both hotel groups use Maestro-Multi Property Management. Guests have the option, within each collection, with Maestro to dine at any of our nearby properties and charge to their folio. Similarly, the company offers spa packages at properties that do not operate their own spa. With Maestro’s flexibility, Spa treatments can be reserved within the sister properties with detailed accounting practices and guest history tracking.
 
The Maestro Multi-Property Loyalty Program utilizes a shared database for a flexible easy-to-use hotel management system that drives repeat business. Guests can create their own profiles that list special events such as anniversaries and birthdays, as well as room preferences to create a personalized experience with each stay. Reward point accumulation and other factors can be monitored with ease from guests’ mobile devices. To simplify reward point tracking and redemption, Maestro’s Loyalty System is fully integrated with its ResWave booking engine to automatically add points for reservations. It tracks and displays point totals so guests can easily redeem them for services at one hotel group property, or across the chain. 
 
Both Vintage Hotels and Niagara’s Finest Hotels centralize guests’ past stay information on one database for preference-based high touch guest service. “Today’s traveler is mobile-focused and Vintage is growing in this area, too,” says Michelle Miller, Corporate Director of Revenue for Lais Hotel Properties Limited. “We email guests a mobile-ready Maestro Guest Experience Measurement (GEM) stay survey after check out. We customized our survey to have the same questions as our previous paper comment cards to see year-over-year changes with historical data. A guest’s GEM response is automatically linked to his or her guest profile so we can anticipate preferences or offer amenities. Approximately 50 percent of our guests are repeat business. Maestro provides us with tools to recognize guests, anticipate their needs and keep them returning to all our properties.”
 
The Maestro Enterprise Property Management hotel management software suite includes 20+ integrated modules for independent multi-property groups that provides flexible, robust functionality and hotel management controls to engage guests and streamline operations.   
 
 
 
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