Trump Hotel Collection Maximizes Market Potential for New Properties with RMS

| May 22, 2012

Trump Hotel Collection’s latest properties Trump Ocean Club International Hotel & Tower Panama and Trump International Hotel & Tower Toronto have been deployed with the EzRMS Revenue Management solution, ensuring each of their collection of luxury properties maximize their market potential and revenues.  

The EzRMS system has allowed the Trump Collection to standardize and streamline RM functions, procedures and pricing decisions, providing multiple data points and accurate detailed reporting to each team easily and quickly. The system has proven to be extremely accurate in helping the Trump team increase revenues across its portfolio of luxury hotels.
 
The product works with the property’s existing PMS system, Opera, and managers were able to apply the rate decisions and sales recommendations automatically, which creates a great deal of efficiency. Trump properties rely on the system’s forecasts, which help with business decisions and provides optimal rate management by room product, market segment and distribution channel.
 
Following the implementation of EzRMS, Trump hotels have seen a great deal of improvement using the forecasting, recommendation and analysis that the system offers. Trump has maximized revenue opportunities for each market segment and sustained RevPAR growth by following the recommendations from EzRMS.
 

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