TravelClick has announced its acquisition of EZYield.
EZYield’s integrated solutions suite allows hotels to send and update availability, rates and inventory on more than 650 travel websites via a simple online portal, as well as electronically receive reservations directly into hotels’ data management systems. EZYield’s products will continue to be offered as standalone solutions.
Over time, the products will also be integrated into TravelClick’s iHotelier central reservation systems, as well as other property management systems (PMS) and central reservations systems (CRM). This will allow hotels to manage rates, inventory and reservations simply and simultaneously across all their distribution channels.
“Third party distributors, such as Online Travel Agencies, are a critical source of revenue for hotels, and TravelClick is committed to bringing its customers the best global channel management solution to maximize revenue through these channels,” said Larry Kutscher, chief executive officer of TravelClick.
Also says Kutscher, “EZYield is the clear leader in this space due to its best-in-breed platform and technology, the large number of distribution channels it serves and its outstanding team. Together, our combined company will provide hotels with the unparalleled opportunity to manage rates and inventory across all channels through a single platform.”
Jonathan Cherins, executive vice president and general manager of Reservations Solutions at TravelClick, said, “Hotels are faced with a complex set of distribution options. TravelClick has a unique set of tools that help hotels optimize their channel mix and maximize visibility on OTAs and other online booking channels. EZYield is the best product in the industry, and further strengthens our offering by providing hotels connections to more sales channels via an intuitive user interface, and seamless connectivity between a property’s data management systems and its online channels.”
Kutscher concluded, “The acquisition of EZYield reinforces our commitment to provide hotels with the best solutions available. By owning the best solution in the industry, TravelClick is now positioned to invest, integrate and quickly bring the most innovative solutions to the hotel industry.”
The McLean Group acted as the mergers and acquisitions advisor for EZYield on this transaction.