Trapp Family Lodge Seeks More Aggressive Online Marketing with Vizergy

1/13/2012
Trapp Family Lodge, an Austrian themed luxury lodge owned and operated by the von Trapp family, famous for The Sound of Music has recently partnered wit VIZERGY, a hotel Internet marketing leader. The property, which is located in the outdoor paradise of Vermont, sought more aggressive online marketing, particularly search engine optimization (SEO) and pay-per-click (PPC) advertising.

With a custom website design and growing social presence, the Trapp Family Lodge’s team set a goal to drive more direct online revenue. As an independent property, they realized it’s imperative their site have exceptional natural search results in order to drive consistent, targeted traffic to their website and increase bookings. VIZERGY’s extensive track record of awards and success, expertly trained SEO team and Google AdWords Certified Partner status were keys in the selection.

“Trapp Family Lodge is looking forward to working with the professional staff at VIZERGY,” said Paul Richey, the lodge’s director of sales and marketing.  “We are anticipating increased visits to our site through SEO and PPC, converting new room reservations and growing our occupancy.”
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