The Hotel Networks (THN), a subsidiary of LodgeNet Interactive Corporation, announces the expansion of its platform with the launch of FreeViews, a Video On Demand (VOD) ad-supported content offering that reaches over 20 million hotel guests each month. The launch of FreeViews comes on the heels of Nielsen's recent announcement that its On Location Media service will report on THN's ad-supported VOD content that is now available in over one million hotel rooms.
Prominently featured on the main menu of the LodgeNet Interactive System, FreeViews provides a tremendous opportunity for advertisers to reach a highly engaged and involved audience. FreeViews enables advertisers to reach highly targeted upscale guests with customized long-form video content without the constraints of a 30-second TV spot.
With FreeViews, brands have the opportunity to feature their own long-form video content or have THN source content that brands would like to associate with (e.g. golf tips, music concerts, cutting edge web shows, etc.), allowing the advertiser to appear as the exclusive sponsor. When viewers scroll to the FreeViews navigation bar, they will see a roll-over graphic that features the brand and associated content. Once in the sponsored VOD section, brands can utilize menu systems to showcase entertaining content, brand/product videos, and promotional marketing.
To further drive traffic to its VOD content, THN delivers interactive 30-second spots throughout the system, displaying a message designed to bring guests to an advertiser's branded content. Furthermore, with Nielsen's On Location Media service, advertisers receive thorough and timely viewership reports from data captured by LodgeNet's proprietary system.
The FreeViews platform expands upon THN's flagship SuperBlock package, comprised of ten premium cable channels that reach upscale and luxury hotel rooms across the U.S. THN sells all national and local advertising availabilities on each network, which include: A&E, The Biography Channel, CNBC, Fox News Channel, MSNBC, Hallmark Channel, History, Versus, The Weather Channel and National Geographic Channel.