Tasti D-Lite Bridges the Social Networking / Customer Loyalty Gap at the POS

| January 18, 2010

Tasti D-Lite, a leading provider of lower calorie frozen desert treats, has announced the integration of their social networking initiative into their customer loyalty program using pcAmerica's Restaurant Pro Express POS software solution. This marks an unprecedented event, as it is the first time that a retailer has connected social networking activity with in-store purchasing activity.

"Tasti D-Lite is continually looking for new and innovative ways to interact with our customers. Many of our customers already share their experiences at Tasti D-Lite on Twitter and Foursquare. Creating a platform to reward them for using and promoting the brand through social networking was a natural evolution of our marketing strategy." commented BJ Emerson, director of information and social technologies for Tasti D-Lite.

How it works
Customers who enroll in the Tasti D-Lite program can sign-in online and connect their Twitter and Foursquare accounts to their myTasti.com account. Every time the customer uses their "TreatCard" when making a purchase, an automatic Tweet and Foursquare check-in will be posted by the Restaurant Pro Express POS system to the customer's account indicating that they have earned reward points. For every 50 points earned, a medium cup or cone can be redeemed, another activity that is posted by pcAmerica's point of sale terminals to Twitter and Foursquare. Points are awarded one point for every dollar spent (before taxes). For each social network connection that is enabled, a point is awarded every time a transaction is made.

Ever since social networking became popular, companies have been trying to find ways to realize a solid return on investment. This tie-in to customer loyalty programs will not only generate awareness for a company, but can now also generate sales.

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