Tableside Ordering System Helps Feldman's Deli Increases Revenue and Streamlines Ops

| July 30, 2014

Feldman’s Deli of Salt Lake City, Utah, has successfully deployed the Tavlo RMS to support tableside ordering from mobile devices, streamlining wait staff and kitchen operations while increasing sales volume and revenue. The Tavlo Restaurant Management System is developed by Epson and Cirra Systems.
 
With inefficiencies limiting staff productivity, co-owner Michael Feldman turned to Tavlo RMS as the most cost-effective solution for his business. Tavlo integrates a POS system, website, online ordering, CRM tools and employee timekeeping with a web-based interface that runs from any browser on any device: kiosk, laptop, tablet or phone.
 
Tavlo was designed by a former Apple engineer, with an elegant interface that required less than thirty minutes of training for Feldman’s employees to become proficient with the system. At the heart of the Tavlo RMS is the Epson OmniLink™ TM-T88V-DT smart printer—which combines a thermal printer, embedded processor and print server in a single, retail-hardened unit. OmniLink has the processing power to run as a complete POS station, connecting a touch screen, cash drawer and other peripherals.
 
As Feldman’s wait staff captures tableside orders on mobile devices, Tavlo cloud servers initiate and direct print jobs to the Epson OmniLink or through it to the Epson TM-U220 kitchen printer, speeding service transactions at every step. Epson’s ePOS-Print and ePOS-Device technology allows OmniLink to support printing from cloud servers as well as connection to POS peripherals—capabilities that enabled Cirra to expand the feature set of the Tavlo solution.
 
Since the rollout of Tavlo in May 2014, Feldman’s owners and staff give high marks to the mobile tableside-ordering feature, citing increased efficiency and more time to spend with customers. On the first day of use, a 3-waiter crew rang up a record-breaking $2,000 in tablet-based sales during the 4-hour lunch shift, an accomplishment the owners attribute to increased server volume and add-ons that had often gone uncharged before.
 
Feldman looks forward to integrating Tavlo's web capabilities to generate additional revenue. The restaurant plans to build a website using Tavlo’s visual editing tools and design templates. When a change is made to any item in the POS, the change is automatically reflected in the website. 
 
When payment is taken for an online order, Tavlo sends the order directly to the kitchen for order preparation.

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