Sugar Bay Resort and Spa Grows Website Traffic to 20,000+ Visitors
Sugar Bay Resort and Spa, an all-inclusive resort in St. Thomas, Virgin Islands, partnered with Vizergy to reposition the property and enhance its online presence with a custom website, mobile website and search marketing. In less than a month, the property has seen more than 20,000 visitors and nearly a 10:1 ROI that’s quickly growing. Vizergy also achieved first page rankings on Google and Bing search results for nearly 20 Sugar Bay keyword phrases - with nearly 50 percent of visitors from natural search.
Sugar Bay’s vibrant new website is user-friendly for travel shoppers, has professionally written copy, includes click-to-chat functionality and utilizes many custom design elements such as professional photography in multiple photo galleries, layered imagery and custom calls-to-action that promote separate components of the resort. The site was also built to adhere to all of the industry’s latest usability standards.
“As a newly independent resort trying to establish a brand identity, the only way to realize quick success was to implement creative and efficient online marketing,” says director of revenue management Linda Maratea. “We couldn’t be more pleased with our new website, as it showcases the property and area better than ever. In combination with our mobile site, we’re quickly gaining visibility and direct online revenue… exactly what we needed.”
Sugar Bay’s main website and mobile site are managed on Vizergy’s Web World Publishing system, a proprietary CMS that provides the property’s staff flexibility, the ability to instantly update site content and extensive reporting options. The system enables properties to customize their sites without having to rely on a Webmaster to make minor, constant changes.
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