Study Finds Restaurant Rewards Programs May Increase Guest Visits 35 Percent

• Consumers estimate a restaurant rewards programs would increase their visit rate to a particular restaurant by an average of 35%.
• Nearly two-thirds of consumers (65%) report they would recommend a restaurant more to others if that restaurant offered an appealing rewards program.
• Four out of five consumers prefer a rewards program with a clearly-defined proposition in which they earn points for rewards than a program built solely on periodic, surprise free items.
• Consumers desire a simple reward program enrollment process in the restaurant and would prefer to supply additional information online after they have left the restaurant.
• Although consumer wallets are bulging with plastic cards, 60% of respondents stated that they don't mind carrying a membership card for a rewards program if it's necessary.
• While only 10% of respondents have paid a fee to join a restaurant rewards program, fully 50% state they would be willing to do so if the program offered adequate value.
• A single rewards program membership covering multiple restaurant brands has significant appeal to consumers.  73% of respondents agreed they would like to have one rewards program membership that was honored at multiple restaurant chains