Steakhouse & Wine Bar Turns Cell Phones Into Mobile Wine Lists

| June 26, 2008

For many on-the-go wine lovers, finding a good glass of wine is a challenging yet enjoyable experience; the real trick is trying to remember the particular type of wine the next time you want to order a glass. To help alleviate dining-dilemma stress, Fleming's Prime Steakhouse & Wine Bar unveiled its new mobile website, offering guests instant access to summaries of the award winning Fleming's 100 -- Fleming's annual list of 100 wines by the glass -- all from the convenience of their mobile phone or handheld device with a Web browser.

The mobile site offers a detailed description of the wines with bottle logo, categorized by varietal, in progression, similar to the in-restaurant wine list. To assist guests in making their selections, the mobile list presents a natural, easily understandable flow from lighter to more full-flavored wines.

"Our wine program is at the core of our dining experience, and gives wine lovers detailed information on the Fleming's 100 from the convenience of their mobile phone," says Marian Jansen op de Haar, director of wine, Fleming's Prime Steakhouse & Wine Bar. "Now no matter where our guests are traveling they will be able to find the perfect bottle of wine quickly and easily."

The site made its debut at the Aspen Food and Wine Classic and also features a full menu, location search box by zip code and contact information for each restaurant that includes a map.

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