Smart Transaction Systems (STS), a provider of gift card and customer loyalty programs for merchants, introduces new SMS text messaging services to its retail, restaurant and lodging customers today. The new service allows merchants to create and manage text-enabled gift card and loyalty programs. The added dimension of text messaging keeps customers in the loop with real-time balances and special, members-only offers.
STS bridges the gap between the point of sale and mobile marketing services with a comprehensive solution that also includes integrated web, POS and interactive voice response systems to allow customers to access the system though any medium. STS is working with multiple SMS gateway services to provide its customers with the broadest possible feature set.
Integration with the STS system makes it possible to send text messages to consumers based on an event, such as a recent purchase entitling the customer to rewards, incentives or discounts. In most cases, the message can be delivered to the customer's phone before leaving the store. STS and its partners provide reporting that allows merchants to track response and redemption rates to gauge the effectiveness of each campaign.
In today's market, merchants are finding it much more difficult to get consumers to put another card in their wallets. To address this challenge, STS offers the option of Ã.‚¬Å"cardlessÃ.‚¬ gift or loyalty programs. Merchants can allow their customers to register their mobile phone numbers instead of carrying traditional plastic cards.
STS has also worked with its partners to help ensure that consumers are not flooded with unwanted text messages. In compliance with the FCC CAN-SPAM act, consumers can easily text a 5-digit short code to opt-in or opt-out at any time.
STS will be marketing its text-based services to new and existing customers through new partnerships with mobile marketing companies as well as its existing partners in the payment processing industry.