Shake Shack announced the launch of its first-ever mobile ordering Shack App for iOS. Starting with its Midtown East Shack (600 3rd Ave, New York), guests can order a ShackBurger, crinkle cut fries and frozen custard — all from their phone. This is a single Shack market test and no timeline has been established for future Shacks to launch the app.
“The Shack App marks a new era for Shake Shack. In creating our first-ever app, we took great care to develop a mobile ordering platform that maintains the high quality our guests have come to know and love, but now just a tap away,” said Randy Garutti, CEO of Shake Shack. “We’re meeting people where they are and giving our guests a whole new way to experience Shake Shack. We’ve got a lot to learn, and we intend to take our time listening to our guests and tweaking the app before launching it in additional markets.”
Elevating the in-Shack guest experience led how the app was developed, resulting in shorter pick up times and convenient mobile ordering. With the new Shack App, guests can pick their food, choose an available pickup time and it will be cooked-to-order and timed to their arrival. All pickup times are in fifteen minute increments. Consumers are encouraged to check the app for availability throughout the day.
The Shack App includes all of the mobile ordering essentials: guests can find Shacks via a location finder; pick from their favorite orders; keep track of food allergies; access nutritional information; see the latest events and promos; connect to all Shake Shack social media channels and share feedback. And at any time, guests can view the live Shack Cam at the O.G. Shack in New York City’s Madison Square Park.
The Shack App was created in collaboration with several key partners including mobile product agency Fuzz, mobile ordering platform Olo, guest engagement platform Paytronix and digital experience testing services from Applause. An Android version of the app is in development.