Rubio’s Restaurants has selected Task Retail Technology (TRT), a provider of enterprise centric, cloud-based, point-of-sale software and services to deploy its award winning xchangexec suite of software across all of Rubio’s Restaurants, Inc.

 

Rubio’s desired a product to improve overall service and guest experience while being agile and dynamic. Task Retail Technology’s xchangexec was chosen for its unique product offering as well as its future capabilities.

 

The first Rubio’s Restaurant was opened in 1983 in San Diego by Ralph Rubio and his father, Ray, who started the fish taco phenomenon that spread across the nation. Today, Rubio’s menu has grown from The Original Fish Taco® to include additional chef-crafted seafood recipes that feature sustainable shrimp, Atlantic salmon, Regal Springs® tilapia and mahi mahi. In addition to certified sustainable seafood, Rubio’s offers grilled marinated chicken and steak, salads, handmade guacamole, “no fried” pinto beans℠, and a variety of salsas that are prepared daily. Rubio’s is headquartered in Carlsbad, Calif., and operates 196 restaurants in California, Arizona, Colorado, Utah and Nevada.  

 

Founded in 2000, Task Retail Technology is an Australian provider of enterprise centric point-of-sale software and services to a wide range of high profile retail clients and large venues. xchangexec harnesses the power of the Internet to provide real time sales data, centralized POS terminal and data management and innovative technology integration such as digital menu boards, mobile applications and SMS. xchangexec is developed in Microsoft's .NET environment and based on SQL Server platform resulting in tight integration with Microsoft Office applications connecting data with people, adding additional value and functionality and driving increased productivity.