which offers consumers comprehensive information and a simplified search experience, has launched its full site after three months of beta testing. Since then, the site has welcomed 1.9 million visitors in March. Room Key is a new venture that has developed an online hotel search engine. Room Key was founded by six hotel companies, Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International, Inc. and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation.
Room Key has now enhanced its offerings with the introduction of new tools for travelers, including integrated consumer reviews and a shortlist tool poised to transform hotel shopping into an interactive, social experience. Additionally, the hotel search engine introduces an expanded list of hotel partners and unveils its new Facebook page
In addition to comprehensive hotel descriptions and relevant pricing information, Room Key now offers a shortlist feature that enables consumers to compare properties across multiple locations, share their top picks and collaborate with family and friends via email, Facebook and Twitter. Room Key has also added consumer reviews to its hotel properties.
With the announcement of new direct connect hotel partners Best Western, Loews Hotels, Preferred Hotel Group, and World Hotels, each of which will be live on the site in the coming months, Room Key has expanded both economy and luxury offerings. Additionally, consumers will soon be able to book directly with multiple, independent hotels and hotel chains through new partnerships with Sabre Hospitality Solutions, TravelClick and Trust International.