ReviewPro has announced the launch of its online customer satisfaction measurement and improvement solution for restaurants, which allows individual restaurants and chains to aggregate, analyze and respond to online reviews on hundreds of review sites and social media platforms, such as TripAdvisor, Facebook, Twitter, Foursquare, ViaMichelin, Yelp and Zagat.
With the social web empowering every restaurant guest to have a public audience as a food critic, online reputation is a make or break factor for restaurants. Past research by UC Berkeley and Harvard Business School determined that an extra half-star rating in Yelp causes restaurants to sell out at least 19% more frequently, while a one-star increase can lead to an increase in revenue of between 5% and 9%.
ReviewPro’s service is a critical tool to make better strategic decisions and identify both kitchen and front-of-the-house issues. The company’s online reputation score, the Global Review Index™, also allows restaurants to compare their guest satisfaction performance with that of their competitors.
This low cost solution, already implemented in restaurants such as Lawry's, a restaurant in Singapore specialized in prime rib, and in the two-Michelin star establishment Il Pellicano, in Tuscany (Italy), leverages ReviewProʼs unparalleled know-how in social analytics. The company already provides its award-winning technology to thousands of hotels in more than 80 countries.