Settle Inn LLC announces the launch of its new loyalty program, Rest Rewards. Guests can enroll in Rest Rewards free of charge either online at www.settleinn.com or in person at the hotel. Membership benefits include a welcome amenity package and extended checkout privileges. Benefits are awarded as soon as guests sign up. The check-in amenity package, which includes a bottled water and snacks, is designed with Settle Inn's "Refresh and Replenish" philosophy in mind.
"We want to reward our guests on every stay, especially those guests who may never log enough nights to earn rewards under traditional points & miles programs," says Tim O'Connor, Settle Inn's senior vice president of brand management. "Eventually, we hope to expand the rewards program to offer our guests additional benefits for staying with us."
The 14-year-old company has agreements in place with other franchisees to build additional hotels in 2007 and beyond. In December 2006, Settle Inn purchased GuestHouse International Inns, Hotels & Suites, a leading upper-economy brand of more than 70 franchisees with operations in 22 states and China
"Settle Inn franchisees are embracing Rest Rewards because it not only builds brand loyalty, it's also very low cost," O'Connor says. "Most hotel loyalty programs are very costly to the franchisee. We wanted to create a program that allows guests to be rewarded without creating too many extra costs for our franchisees."