Responsive Website Design Allows Hotels to Increase Conversion Rates, User Experience

| July 17, 2014

Responsive design means that a website is made to be viewed on any desktop, tablet or smartphone device. This type of web design ensures that a site’s copy, images and any other elements are tailored to fit the size of the device’s screen seamlessly. A responsive website design is one site that has the ability to be resized to fit the screen of any device a user may be visiting the site from, rather than having a website and a mobile site.
 
Is Responsive Design Right for Your Hotel?
As with any website design option, RWD has pros as well as potential drawbacks for some. Responsive design not only introduces an optimal user experience, allowing you to better capitalize on site visits by making it easy for guests to book whether they’re on your website on their smartphone, tablets or desktop, it is also recommended by Google and lowers overall operational and maintenance costs.
 
Delivering your web content across all platforms and devices potential guests are using not only positions your business at the forefront of how consumers are buying, it reflects on how you regard your customers.
 
Consider these recent statistics:
67% of smartphone users are more likely to make a purchase on a mobile site than an optimized, non-mobile site. (Google, Sterling Research and SmithGeiger)

In December 2013, 69% of tablet users shopped via their tablet in the last 30 days. (InMobi and Mobext)

Nearly half (48%) of users surveyed by Google said that if a site didn’t work well on their mobile devices, they felt that the company did not care about their business. (Google, Sterling Research and SmithGeiger)
 
The Cost of a Responsive Design Website Doesn’t Have to be Expensive
Perhaps one of the most positive aspects of RWD is that properties have two options: build a new, responsive design website from scratch or take an existing site and convert it. This is ideal for hotels whose website have undergone a recent redesign or refresh and may not have the budget or desire for a complete rebuild but still wish to stay competitive and maximize online bookings.
 
Deciding to invest in a responsive design website for your property — whether it is an entirely new site or the conversion of an existing site — might not be as costly as one might think.
 
With over 85% of adults believing that a mobile site should look as good, if not better, than a desktop website according to a survey by TeaLeaf, now is the time to think about the user experience your website delivers and whether responsive design is a fit for your property, timeline and budget.
 
To learn more about creative website solutions, including responsive website design, please visit our website, www.lodginginteractive.com.

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