Responsive Mobile Commerce Site Reduces Response Times for Pizza Place

| June 10, 2014

Donatos is changing the way people order pizza with its new mobile-focused website. Teaming up with Dynamit – one of the fastest growing digital agencies in the Midwest – Donatos’ new site incorporates data and design to innovate how people get their food.
 
The new Donatos.com is one of the first fully responsive mobile commerce sites in the restaurant industry and includes a number of advanced capabilities that combine to make ordering pizza faster and easier.  A customer log-in is no longer necessary – users simply visit Donatos.com and enter their order – drastically decreasing the time to check-out. Semantic search allows customers to search by ingredient or topping, sharing all possible options with quick next steps to checkout. A new image-based menu design and orientation mimics online retail sites to improve the overall user experience. Browser-base geo-location automatically locates and serves the closest location and associated offers to customers. Site speed and response times were reduced by a factor of 10 -- a priority metric focused on demanding users and especially mobile access.

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