Resort & Casino Drives Profits with Revenue Management System

12/11/2012
Grand Sierra Resort and Casino in Reno, NV is implementing the IDeaS Revenue Management System (RMS). Coinciding with the property’s $25 million renovation to improve amenities and guest rooms, the IDeaS RMS will serve as the premier analytical tool for driving growth and revenue.

The Grand Sierra Resort and Casino features nearly 2,000 guest rooms and suites, 200,000 square feet of meeting and convention space, 10 restaurants, and several entertainment amenities, including a bowling center, golf course and cinema. With so many revenue-generating opportunities within the property, Vaughan and his team recognized the need for an automated revenue management system in order to put the right guests in the right rooms at the right time.

Offering an automated approach to revenue management, the IDeaS RMS enables properties to more accurately and strategically optimize demand and increase revenue. By providing reliable, up-to-date information at revenue managers’ fingertips, the IDeaS RMS allows revenue managers to spend less time collecting data and more time developing optimal revenue strategies.


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