Report IDs Top-Rated Hotel Brands through Social Media Analysis

| September 19, 2013

Medallia has issued its quarterly analysis of social media data to rank the top-rated and most improved hotels in the U.S. Medallia identified Four Seasons, Omni, Cambria Suites, Hampton Inn & Suites, Candlewood, and Microtel Inn & Suites as the top-rated brands in their respective tiers in the second quarter of 2013.

Using the Medallia Social Feedback solution, Medallia analyzed the data across widely accepted hotel classification tiers, positioned each hotel brand by percentage of positive reviews and year-over-year change, and provided compelling rankings across tiers. The six tiers include Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy. The reports compare scores to those from a year ago and also highlight the most improved brands and properties for the first two quarters in 2013.

Medallia's Social Feedback solution was used to find out which brands outperform in their respective tiers. The results offer great insight into why certain brands lead or move up in the rankings, whether it's the facilities, the check-in and check-out experiences, or the staff.

Full reports of Medallia's hospitality social media analysis for Q2 and Q1 2013 can be found at: Q2: here  Q1: here.
 

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