Red Roof Inn Debuts Mobile-First Website Redesign

| July 13, 2017

It is reported that 85% of U.S. travelers rely on mobile devices to plan and book their trips and 45% of travelers with smartphones said they would switch sites if it takes too many steps to book or get desired information. The new RedRoof.com, with fast, easy and intuitive booking features, enables travelers to go from road to pillow quicker than ever. Built on a mobile-first platform, the site is easy to follow and understand. It includes “smart” features that store travel preferences and booking habits; it knows "everything" about the traveler, where they are and where they are going, allowing travelers to book while on-the-go to secure the best rate with a simple “Tap! Tap! Go!”
 
“Understanding and responding quickly to consumers’ needs is a true point of differentiation and the brands who do it well will win in the marketplace,” says Andrew Alexander, president, Red Roof. “Our guests know Red Roof is deeply committed to listening and responding to customers and implementing their feedback. Our new RedRoof.com addresses travelers’ needs for a site that is intuitive and enables quick booking with the best prices and one that is a simple process, providing consumers a rewarding personal experience from any location.”
 
The new site’s “Along-a-Route” feature will benefit Red Roof’s core mobile consumer’s journey. The “Along-a-Route” feature makes RedRoof.com a road warrior’s best companion; using patent-pending technology, it knows their precise location and the direction in which they are traveling, serving up properties literally along their route – not seven miles past – making booking on the road effortless.
 
Additionally, the new RedRoof.com features a modern, welcoming and responsive design with dynamic graphics using a full suite of rich media tools. The newly upgraded digital platform also provides geo-localized and personalized content and deals, along with the full display of TripAdvisor reviews, allowing travelers to select the property and room that best fit their needs to make the most informed travel decisions.
 
As a thank you to guests and loyal RediCard members, Red Roof will give away an appealing prize each day, over 92 consecutive days, beginning June 1 and ending August 31. Travelers must be registered with Red Roof’s rich loyalty program, RediCard Rewards, to be entered. By simply registering for the free RediCard Rewards program, all new members receive one entry into the sweepstakes. Additionally, all members will receive one entry per qualified stay at a Red Roof property during the contest period. Prizes include lucrative gift cards, high-tech cameras, pulse-pounding speakers, high-definition televisions and more. For more information and contest rules, visit RediRewardsSweepstakes.dja.com.
 
“Red Roof has invested in upgrading the digital platform to enhance guests’ travel planning and booking experience,” says Marina MacDonald, chief marketing officer, Red Roof. “The new RedRoof.com is a smart site. It knows the traveler’s booking habits: where they are, where they are going. Whether booking rooms on a phone, computer or tablet, RedRoof.com makes securing rooms at the best rate a breeze.”
 
As part of its roadmap, Red Roof is looking to bring an artificial intelligence-enabled chatbot to life. The bot will connect and engage with travelers in a spontaneous and textually interactive way at every stage of the travel planning through booking process. The perks won’t stop there. Red Roof hopes to add a “Quickbook” functionality to the site to better serve loyal guests – RediCard members will enjoy rapid mobile booking with personalized benefits and deals, stored travel preferences and personal information as well as a fast and easy checkout process, all dedicated to making a comfortable and affordable stay a click away.

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