Red Jacket Resorts sells sunny days by the ocean. Its five seasonal Cape Cod resorts offer beachfront accommodations with relaxing outdoor activities that include fishing, golf, bicycling, and whale watching. The company also offers skiing and family adventures at its two New Hampshire resorts in the scenic White Mountains. Red Jacket relies on one centralized system to manage reservations, create dynamic packages, provide online booking, yield manage rates, and handle digital marketing and eCommerce for all seven unique resorts: the Maestro Multi-Property Management system.
Red Jacket Resorts selected Maestro after evaluating six systems over a year’s time. Red Jacket Resorts wanted a system that strengthened its personalized service and guest recognition while it optimized rates for all resorts.
NORTHWIND-Maestro PMS provides the Maestro Enterprise Property Management hotel software and reservation software solutions for the industry’s leading independent hotels, resorts, and multi-property groups.
Maestro drives demand, converts package-driven booking to increase revenue. The Cape Cod resorts are seasonal, so management has to maximize occupancy while they are open. The Maestro Multi-Property Management System plays a large part in their success. Management relies on its online digital marketing and eCommerce capabilities to create demand and converts that demand with Maestro’s ResWave2 online booking engine with integrated dynamic yield management.
The northern Mountain View and Fox Ridge resorts are year-round properties that are more package-driven for each season. Their online package booking are managed and overseen with the same Maestro system. The result is a valuable database of all Red Jacket’s guests to support loyalty programs and targeted promotions.
Red Jacket attracts guests from across New England, with most driving to its resorts from Boston and southern Maine. The company mines its fully-integrated Maestro database to create eCommerce and digital marketing that attracts guests with personalized email promotions. Maestro optimizes rates for all Red Jacket Resorts properties online channels and in its reservation office.
Streamlined online process cross-sells properties, encourages guests to “book now.” Red Jacket has so many unique resorts and room types; it turned to Maestro to simplify its online booking process. Maestro’s ResWave2 booking engine lists each room with photos and full descriptions so guests can instantly click the ‘book now’ button as soon as they see what they like. They can upgrade themselves based on the photos and pick the best room for their family. This makes booking easy and increases occupancy.
Red Jacket maximizes revenue and centrally optimizes rates in real time for all its properties and packages by room type, demand fluctuation, and date.