The new Red Hawk Casino, located in Shingle Springs, Calif., which will open December 2008, will leverage their Ethernet casino floor network with the use of 2,000 Sentinel III full color in-game displays, SpeedMedia Promotions, and the Oasis 360 solution. Aristocrat Technologies and Lakes Entertainment, Inc. have completed a comprehensive Oasis 360 Casino Management System agreement for Red Hawk Casino.
By implementing Oasis 360, Red Hawk Casino will take full advantage of the depth of its capabilities, including SpeedMedia which will give the casino incredible flexibility to create and deploy customizable, downloadable media directly to gaming machines on the floor while increasing the patrons gaming experience with configurable secondary bonusing events.
In addition, Red Hawk Casino will maximize operational efficiencies by utilizing the business intelligence tools available within the Oasis 360 product suite, thus allowing the property to more effectively target customers with the offers that are applicable to a player's demographics and gaming patterns.
This sale is the latest in a string of successes in the last two months for Aristocrat's Oasis 360. In addition to being selected for Red Hawk Casino, the Oasis 360 system was recently installed at the new Eastside Cannery Casino Hotel in Las Vegas, and has been selected by the M Resort, Spa, Casino in Las Vegas in early 2009.