The Real Hotel Company's Purplehotels, in an effort to underpin its expansion in the UK, will implement Amadeus' Property Management Solution in 15 properties by the end of 2008. It is planned that an additional 40 hotels and 4,000 rooms will be upgraded in time for the London 2012 Olympics.
The Real Hotel Company launched purplehotels in February 2008 to bring a touch of style and cool' to a hotel sector that has previously only defined itself by price.
The company expects its premium limited service brand to prove very popular and plans to quadruple the number of purplehotel rooms in four years. An efficient technology backbone is crucial to providing guests with the level of service they want at a price they like.
Purplehotels will use the multiproperty PMS for front office, sales & marketing, conference management and restaurant management. This will ensure a consistent service and common experience across the chain.
The individual properties will be able to co-ordinate marketing campaigns, anticipate preferences and target prospective guests with individually tailored offers, as all hotels will have access to the same central database of guest information. The multiproperty module of Amadeus PMS is especially suited to fast-growing hotel chains because adding a new property to the chain's IT infrastructure is a quick and simple procedure.
"The Amadeus PMS will assist us greatly in growing the purplehotels brand as quickly and professionally as we can," says Sam Rubra, IT director for the Real Hotel Company. "The system offers massive opportunities in delivering a common purplehotels experience; this is essential as we expand the brand and differentiate from our competitors."
"We selected Amadeus as a result of their experience across the whole travel industry and the strength of their product. We independently rated all of the solutions on the market and Amadeus scored the highest. The engagement has been entirely positive We feel like a valuable customer and strategic partner and strongly look forward to the mutual benefits of working together," adds Rubra.