Quicken Loans Arena
(“The Q”), in partnership with ARAMARK
, is introducing SmartTouch technology using Apple’s iPad into its 92 luxury suites to deliver guests a richer hospitality experience utilizing 100 percent wireless touch screens.
SmartTouch, developed by New York-based Incentient
, is a fully customizable interactive guest experience operating on a 9.5-inch iPad 2 and enabling two-way communication in real time. With SmartTouch, The Q’s products and services are brought to life for customers in a compelling, interactive format using proprietary software offering the opportunity for boundless content delivery and customization.
Home to the NBA Cleveland Cavaliers and AHL Lake Erie Monsters, Quicken Loans Arena is the first sports and entertainment facility in the country to debut the SmartTouch technology that enables suite guests to order food and drinks, purchase merchandise, event tickets and more with a tap of a screen, without leaving their suite.
This integration of wireless technology into the arena experience creates an interactive, fan-friendly way for guests to enjoy events. In addition to being able to order food and beverages off the menu for delivery to the suite, SmartTouch features also allow guests to order team gear from the Cavaliers Team Shop, view the upcoming event calendar, purchase tickets, view game scores and stats in real time, and obtain useful information about The Q and other area businesses and services.
SmartTouch’s plug-and-play technology is easy to manage and update and allows arena operators to mine for data letting them know in real time what information guests truly want and which offerings are selling best.