has announced additional new features for its established Sensiq guest communications platform, including powerful new promotional tools and a TV Internet with sound and streaming capability. Direct2Guest and PromoDirect enable hotels to easily create and centrally manage campaigns via the cloud and further extend Sensiq’s promotional capabilities to enable hoteliers to target and market directly to guests.
PromoDirect enables hoteliers to extend their marketing to reach their guests via TVs in public areas in order to promote services, for example new spa facilities; the coffee shop, partner services and guest special offers. A text banner appears on the screen overlaying either a static image or video content to maximize the impact and attract attention.
Direct2Guest provides hoteliers and brand managers with a unique and powerful marketing tool to manage their communications with guests, directly in their room via the TV. Banner campaigns can be pushed out at selected times to a choice of screen locations within Sensiq, targeting specific guest profiles. Performance reports enable campaign fine-tuning to increase effectiveness.
Sensiq’s latest TV internet capabilities reflect the increasingly tech-savvy hotel guest who wishes to experience a true HD TV internet experience, accessing their favorite websites. Guests are able to stream internet video content, for example via Youtube, providing a superb quality audio and viewing experience.