Punchh, a mobile CRM suite for restaurants, has formed a strategic partnership with Monkey Media Software and the MMS Catering Institute, to create the industry’s first restaurant catering rewards and loyalty program, which will launch in 2014.
Growing consumption of meals prepared away from home and a rise in meals delivered to workplaces have helped off-premise catering become one of the fastest-growing sales opportunities for restaurants. The battle for that revenue, however, is highly competitive, and that led Gupta to MonkeyMedia Software and the MMS Catering Institute.
Punchh has been certified by the MMS Catering Institute in the Get Catering and Grow sales system, which will allow Punchh to speak the language of catering. Through this partnership, the two companies can deliver the industry’s first solution to help restaurant chains grow their catering business by rewarding customers for their repeat business.