Prima Hotel Group, Feathers Hotel and Catering Group Select TravelCLICK

| October 16, 2008

The Prima Hotel Group, owner of five hotels throughout England and Scotland, selects TravelCLICK to redesign its group and property websites and extend the hotel's online presence. "We chose TravelCLICK for its award-winning designs and proven track record in increasing return on investment through performance-based websites," says Janet Grove, marketing & brand standards director of the Prima Hotel Group.  "TravelCLICK is building a site for us that not only captures the personality of our properties, but also uniquely engages visitors while giving us the new capability to upsell our rooms and luxurious services." 

The Prima redesign comes on the heels of another TravelCLICK website and merchandising platform launch in the United Kingdom, a new group and individual property website and integrated booking engine for Feathers Hotel and Catering Group. Widely regarded as one of the top independent operators in the UK, the Feathers Group includes eight three- and four-star hotels in the Northwest of England. The prominent group uses both TravelCLICK's Internet Marketing Solutions and the iHotelier central reservation system featuring the award-winning iStay booking engine.

"TravelCLICK creatively grasped what the Feathers Group represents in a modern and stylish format. We were particularly taken by their ability to offer us the complete hotel ecommerce solution, from website design to online booking," says Stuart Hunter, managing director of the Feathers Group. "Through the use of rich content and design best practices, the new site showcases our properties and their special features as guests move seamlessly from browsing to booking, interactively choosing from a wide range of options, from our competitively priced guest rooms to our distinctive wedding and special event packages."     
 
TravelCLICK's comprehensive Internet Marketing Solutions feature a robust content management system specifically designed for hotels, customised landing pages, search engine optimisation, pay-per-click advertising, email marketing, and strategic linking to drive bookings through a hotel's most profitable channel: its website.

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