As the first App by a national pizza chain and a leader in the iTunes Lifestyle category, the Pizza Hut iPhone App has been recognized by the Mobile Marketing Association (MMA) with two global awards. The App won in the following two prestigious categories at the MMA awards presentation on November 17, 2009: Mobile Display Campaign in North America and Emerging Technology Campaign in North America.
"It's an honor to be recognized as a mobile marketing leader by the MMA with wins in two categories," says Bernard Acoca, senior director of digital marketing. "The Pizza Hut iPhone App continues to be an applauded breakthrough digital innovation that connects with consumers and industry organizations."
In addition to the two MMA awards, in 2009 the iPhone App was the winner of an OMMA award and a finalist for one MOBI award. Since its July release, the App has garnered over $1,000,000 in Pizza Hut sales.
The App is a convenient and entertaining way to order from Pizza Hut. It uses innovative iPhone and iPod touch features including the Multi-touch user interface and accelerometer to make ordering each individual menu item a fun and customized experience:
- When ordering pizzas, users virtually build their own pizza by choosing a type of crust in the scroll wheel, "pinching" to select size, and dragging-and-dropping toppings onto the pizza, all with visual confirmation. If an overeager pizza customer adds too many toppings, the pizza explodes and toppings go flying across the screen with an alert to make their pizza happier with fewer toppings.
- The section used to order WingStreet(R) wings starts with a bowl of wings that changes as users choose the type of wings they want. Next they select a sauce and are prompted to "sauce their wings" by shaking their iPhone or iPod touch until the wings are covered. Shake too long and the sauce flies across the screen. As with the pizza ordering, customers finish with a representation of the wings order.
- The App has a virtual waiter on call to take your Tuscani Pastas order. You can select from four delicious varieties including Meaty Marinara, Creamy Chicken Alfredo, Premium Bacon Mac 'N Cheese and Lasagna.
Pizza Hut also has given consumers a way to pass the time as they wait for their order with a game called Pizza Hut Racer, in which users are challenged to deliver a pizza quickly while avoiding obstacles in the road. The pizza delivery car speeds up or slows down depending upon the angle of the device, and vibrations and beeps alert users when the driver hits the curb or runs into obstacles. Each time a user orders using the App they get 20% their entire Pizza Hut order.