Pinkberry Wins Paytronix' 2017 Loyaltees Award for Best Early Adopter
Paytronix Systems, Inc., a provider of reward program solutions to restaurants and retailers, today announced that Pinkberry is the winner of its 2017 Paytronix Loyaltees Award for Best Early Adopter of a Paytronix feature. Working with its Paytronix Data Insights Strategist, Pinkberry designed and ran a Double Points promotion that successfully delivered a measurable lift and attribution for a new product trial.
The Paytronix Loyaltees Awards is an annual program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver innovative and market-defining guest experiences.
During the 2016 July 4th weekend, Pinkberry leveraged its Paytronix-powered Pinkcard Loyalty program to conduct a double points promotion for its new low-fat milk ice cream, Pinkbee’s.
The double points promotion motivated thousands of Pinkberry fans to experience the newest innovation, Pinkbee’s. The delta in both visits and spend were up as compared to the control group, demonstrating that the promotion drove incremental visits and spend.
The promotion utilized the new Paytronix Target and Control feature to determine the overall ROI of its Pinkbee’s promotion. By using the new Paytronix Target and Control feature, the Pinkberry marketing team was able to measure the effectiveness of two different email headlines, then dive even deeper to determine which headline actually motivated loyalty members to visit its stores
The data proved that open rate is not a good indication of email performance. In this case, the email with the lower open rate delivered more visits and spend than the email with the higher open rate. If this program used a traditional A/B test, which sends the email with the higher open rate to the target audience, it would not have performed as well when measured by visit and spend metrics.
“I’ve been doing email campaigns for seven years, but after the Pinkbee’s Double Points promotion, I won’t think of doing a campaign without Target and Control. Before we couldn’t look at the engagement, but with Paytronix we can see through to performance,” said Anne Schultheis, Digital Marketing Manager, Kahala Brands.
The Paytronix Loyaltees Awards is an annual program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver innovative and market-defining guest experiences.
During the 2016 July 4th weekend, Pinkberry leveraged its Paytronix-powered Pinkcard Loyalty program to conduct a double points promotion for its new low-fat milk ice cream, Pinkbee’s.
The double points promotion motivated thousands of Pinkberry fans to experience the newest innovation, Pinkbee’s. The delta in both visits and spend were up as compared to the control group, demonstrating that the promotion drove incremental visits and spend.
The promotion utilized the new Paytronix Target and Control feature to determine the overall ROI of its Pinkbee’s promotion. By using the new Paytronix Target and Control feature, the Pinkberry marketing team was able to measure the effectiveness of two different email headlines, then dive even deeper to determine which headline actually motivated loyalty members to visit its stores
The data proved that open rate is not a good indication of email performance. In this case, the email with the lower open rate delivered more visits and spend than the email with the higher open rate. If this program used a traditional A/B test, which sends the email with the higher open rate to the target audience, it would not have performed as well when measured by visit and spend metrics.
“I’ve been doing email campaigns for seven years, but after the Pinkbee’s Double Points promotion, I won’t think of doing a campaign without Target and Control. Before we couldn’t look at the engagement, but with Paytronix we can see through to performance,” said Anne Schultheis, Digital Marketing Manager, Kahala Brands.