Placeable has unveiled the NatLo Top 30 to recognize the national, multi-location brands that perform best in local digital marketing. The NatLo Top 30 identifies and ranks the most successful digital marketers in the U.S. using a complex set of local search and location-based marketing criteria to assess their performance.
To compile the NatLo Top 30, Placeable analyzed 280 brands across selected industries, including retail, banking, restaurant and hospitality. Evaluating the critical elements of local marketing, Placeable calculated a NatLo Score from zero to 100 for each brand. The NatLo Score measures a brand’s location-based digital marketing power by examining its performance across four key dimensions of local online marketing: Visibility, Depth, Precision and Reach.
The national brands leading the inaugural NatLo Top 30 rankings include:
2. Nationwide Insurance
3. Papa Murphy’s
4. Best Buy
7. State Farm
8. Holiday Inn/Express
9. Super 8
10. Days Inn
Other lodging and foodservice companies that made the list include: Olive Garden, Dairy Queen, Wing Stop, Jack in the Box, Outback Steakhouse, and Whataburger.
To see the full NatLo Top 30, visit natlo.com