Expedia, Inc. and Travelocity have announced entry into an exclusive, long-term strategic marketing agreement, whereby Expedia will power the technology platforms for Travelocity's existing websites in the US and Canada, while providing Travelocity access to Expedia, Inc.'s supply and customer services. Upon the implementation of the agreement, Travelocity will focus its efforts on promoting its brand and marketing the broad offering of travel services and supply made available through this agreement. Travelocity will remain wholly-owned by Sabre Holdings Corporation, and independent of Expedia, Inc. Travelocity-owned lastminute.com in Europe and the Travelocity Partner Network are not included in this marketing arrangement.
Travelocity, in staying true to our core values of meeting the needs of both consumers and travel suppliers, has elected to evolve and strengthen our business model in the US and Canada by working with Expedia, Inc. to offer a top-notch booking platform and a more robust supply of travel options, to focus increased resources on building our competitive strengths in marketing and retailing.
Both parties plan to begin development and implementation immediately, with an expected launch in 2014.