Olga's Kitchen uses Strategic Wi-Fi to Build Guest Loyalty

| January 05, 2011

Olga’s Kitchen has already been setting up the ground work to expand into new markets. This approach is centered on updated menus, modern stores away from big malls and also offering Wi-Fi as a modern amenity. But their Wi-Fi goes beyond just having a wireless signal; Olga’s Wi-Fi builds a deeper connection with their guests

“Offering free Wi-Fi is a proven way to build guest loyalty, but we wanted to go a step further. We wanted to use Wi-Fi as an opportunity to expand the relationship with our guests. For that we partnered with One WiFi.” says Chad Oliver, marketing director for Olga’s Kitchen. ”We were already utilizing social media marketing tools such as blogs, Twitter and Facebook. The One WiFi system allows us to cost effectively enhance those efforts each time a guest logs on.” 

One WiFi managed hotspots bundle in opt-in marketing, social media and location-based tools such as Foursquare. When a guest logs on to the free Wi-Fi network they are greeted and offered customized information based on that Olga’s Kitchen location. A customized content feed offers information on contests, fundraising programs for non-profits and career opportunities. The guest is also connected to Olga’s corporate website and social media sites while being invited to follow the restaurant online. 
 
“This is something that is certainly far more advanced than simply offering an open Wi-Fi connection.” says Oliver. “This gives us a chance to reach out to our guests while they are at a location and well after they have left. The mantra here at Olga’s Kitchen is very simple, “Every Guest Leaves Happy.” Offering guests a modern amenity like free Wi-Fi makes them happy. Offering free Wi-Fi and being able to communicate with them online makes us happy.”
 
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