OfferCraft Announces Expansion into Asia

| May 18, 2017

OfferCraft, a software-as-a-service company that uses artificial intelligence and gamification to help companies in multiple industries attract new customers, improve satisfaction, and increase employee engagement, is expanding into Asia. OfferCraft executives will be doing presentations at the Global Gaming Expo Asia (G2E) from May 16 to 18 at the Venetian Macao Resort Hotel at Stand 961.
 
OfferCraft’s patent-pending artificial intelligence tools allow offers, coupons and rewards to change themselves into something different if they’re initially ignored. So if an incentive fails to motivate someone, that person might see their reward or offer transform into something more tailored to their specific desires. In many cases, the company has improved participation rates by more than 300 percent.
 
The solution is used by casinos, hotels, media companies, energy companies, hospitals, retailers, and other groups in North America, South America, Africa and Australia. The company has won multiple top gaming industry awards over the past year from organizations like Global Gaming Business, Casino Journal, The G&L Roundtable and others.The company’s approach to motivating people is inspired by behavioral economics, psychology, and decision-making science.

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