Newmarket Signs Lead Management Deal with Wedding Website

| July 25, 2008

Newmarket International, Inc., a sales and catering software solutions for the hospitality industry, signs a new partnership with The Knot Inc, an international wedding planning resource to connects meeting planners and consumers with hotels and other event venues.

Through this new partnership, The Knot is now a MeetingBrokerSM channel partner. MeetingBroker, a web-based lead management solution, directly connects meeting planners and consumers with hotels and other event venues. As a result, inquiries sent by couples from TheKnot.com will automatically be delivered online to hotels and venues that are MeetingBroker enabled. The venues will now have the advantage of responding quickly through an automated system. The result is a fast response to inquiring couples, making the best first impression and increasing the venue's chance of booking their event.

With over 1 million new members a year, The Knot is the leading online wedding destination, providing couples with the most up-to-date, most convenient and most comprehensive tools and services to plan their wedding. Newmarket allows The Knot the ability to help brides and grooms get the information they need with instant feedback from local reception venues via e-mail. It is also an added service to MeetingBroker enabled venues to easily track leads coming from their vendor profiles on TheKnot.com.

"The Knot remains committed to providing today's busy couples with the latest tools and services to plan their wedding," says David Liu, CEO, The Knot Inc. "The wedding reception is not only the biggest expense of the wedding day it is also the first major wedding decision. We are thrilled to partner with Newmarket to help easily connect to-be-wed couples with local wedding venues and hotels."

With assignment and escalation rules, leads can be funneled directly to the supplier's wedding specialist, streamlining the sales process and giving suppliers the first response advantage. Suppliers will also have a dynamic system for tracking the volume of leads they are receiving from The Knot. Where responsiveness can often mean the difference between business won and lost, the MeetingBroker and The Knot integration gives suppliers an unrivaled competitive advantage.

comments powered by Disqus

ht events

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference