Hughes Network Systems, LLC (Hughes) has partnered with EKN Research, a research and advisory firm focused on business-technology insights, to deliver new online tools for the retail, consumer goods, travel and hospitality industries. The new tools enable companies to benchmark their networks against peers and gain valuable insights on how to improve infrastructures to deliver a better customer/guest experience, improve associate/team member effectiveness and streamline operations.
While RFID, endless aisle and Bluetooth Beacons are among the network-based technologies most often talked about to influence customers' experiences and satisfaction, EKN's research found they are also the top three that most retailers cannot adequately support with their current networks. For restaurants, in particular, the research showed that nine out of 10 technology investments rely on the network and directly impact the customer experience and store/restaurant revenue.
The free EKN QuickScan provides retailers and restaurants a quick, informative assessment of how their networks are positioned to deliver new value-added services and how they stack up against their peers. Realizing that customer experience is significantly impacted by the underlying network infrastructure, EKN has also developed a Network ROI assessment tool designed for both business and technology stakeholders. The Network ROI is a complementary "next step" from the short QuickScan. Unlike the QuickScan, the Network ROI tool takes into account the particular format, customer experience, brand promise and current network maturity.
The Network ROI tool will help business users benchmark their network capability, as well as assess the business value impact of a stronger, smarter network, and make actionable recommendations. Operators interested in actionable insights can sign up here for their free deep dive Network ROI assessment, as well as to get a copy of EKN's unique point of view reports for Retail and Restaurants entitled: 'Elevating the Customer Experience – Why the Network Matters'.