New Mobile CRM Taps into Word of Mouth to Inspire Loyalty and New Biz

| October 16, 2013

Punchh has announced a new product to further expand its market leadership position and that it hired Jonathan Fornaci as its new chief operating officer (COO) to accelerate growth in the $20 billion U.S. restaurant marketing segment.
 
Punchh's founders, investors, and advisors worked with CRM pioneer Siebel Systems. With its next-generation Mobile CRM Suite, Punchh helps brick and mortar businesses know their customers, bring them back and get new customers by tapping into their customers' word of mouth. Punchh's technology takes advantage of four key trends: cloud, mobile, social media, and big data technology adoption by consumers and businesses.
 
Announces Big Data Customer Segmentation™ Punchh's mobile CRM suite is already the most comprehensive in the market. Today Punchh is launching Big Data Customer Segmentation™. With this new capability, restaurants can not only get a deep understanding of their customers through demographics, frequency, spend, orders, social media reviews, and referrals but can also create and target micro-segments, based on ordered items SKU/PLU, spend, and other demographic and behavioral characteristics.
 
Within minutes, a restaurant CMO can drill down into store or customer-level insights, create micro-segments of their customers, and target them directly on their smartphones with personalized offers. For example, he/she can quickly identify which of the customers order a turkey avocado sandwich, and send them an offer for adding potato chips.
 
Punchh is also announcing that Jonathan Fornaci is joining as COO. In the last 6 months, Punchh has grown 300% and now has 31 employees. Fornaci has led two iconic brands including Straw Hat Pizza and Rita's Italian Ice, which is also a key customer of Punchh.

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