New Hotel Marketing Tech Uses Google Glass to Improve Social Connections

| March 31, 2014

Tambourine, a marketing technology company for hotels and tourism destinations, is harnessing the power of Google Glass to improve the way hotels connect with guests on social media channels.
Tambourine, a Google-certified partner, is one of the first technology firms in the travel industry to develop an application using Google Glass.
Tambourine's new technology will help hotels, destinations and tourism marketers solve an increasingly difficult problem: how to gather, curate and distribute compelling content across all social channels. The new technology, which Tambourine plans to deploy for clients in Q3, will enable the following:

  • A large number of hotel/destination employees (across multiple departments) will be able to capture compelling images, video and anecdotal experiences with no interruption of their regular duties
  • All content is uploaded to a centralized repository for approval/review by social media team
  • Content is then auto-distributed across Facebook, Twitter, Google Plus, Instagram and LinkedIn (for meeting planners)
Tambourine was also recently designated by Google as a 2013 All-Star and invited to its annual Summit in Silicon Valley with 200 of the world's best search marketing teams. To qualify, Tambourine delivered higher measurable ROI and outperformed thousands of others agencies worldwide.

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