National Computer Corporation (NCC), a developer and distributor of point of sale systems for the foodservice industry, releases a new integration and interface to loyalTXT, Sundrop Mobile’s “card-less” loyalty solution that combines mobile and social media marketing. This integration is transforming NCC’s Point of Sale Terminal into a Point of Marketing terminal making it easy for merchants to integrate marketing capabilities into their daily operations.
loyalTXT is Sundrop Mobile’s “card-less” mobile loyalty program that uses customers’ mobile phones with text messaging as a replacement for the traditional plastic loyalty card. It can be used as a stand-alone, fully-automated loyalty program or can be used to augment existing card-based systems. loyalTXT enables data-driven customer loyalty programs to be implemented where they were never practical before.
At an NCC point of sale system, the employee asks for and enters the customer’s mobile number to track purchases for loyalty rewards. First-time registrants instantly receive a text message welcoming them to the program and requesting a reply with their email address. When a customer replies with their email address, the customer receives an email message that contains an introduction to the program and a link to a web “microsite” that allows the customer to complete registration (name, address, date of birth, etc.) from their home computer. Because customers complete registration electronically and after their visit to the establishment, the retailer in no longer required to collect distributed registration cards or work through data transcription issues. Employees can now push the store’s loyalty program without slowing down line processing. Customers carry their loyalty card everywhere virtually. After each visit, loyalTXT provides customers with a status text message after every visit so they do not lose track or interest in the program.
loyalTXT fully integrates into Facebook, allowing users simple one-click registration to complete enrollment into a loyalty program. Once linked, loyalTXT posts relevant notices to the customers’ Facebook walls, such as when a customer joins the program and earns a reward. Customers’ friends see these notices and follow the links, where they see a special offer to join the program and patronize the merchant’s business. The viral nature of Facebook helps the loyalty program grow quickly and gives an important customer communication option as customers become fans of a merchant’s Facebook page.